Umbro, the English sportswear maker behind Wales’ new home shirt, has roots in Manchester and is now owned by Iconix. Published play: the brand alternates legacy pride with modern partnerships.
BBC reports Wales has unveiled a new Cymru home kit produced by Sudu after parting ways with Adidas. Reactions include criticism online but celebration of the design process and DNA behind the kit. Prices for adult and youth versions are listed; the kit is contrasted with rivals' pricing.