American video game developer, publisher and hardware/digital distribution company
Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
Amazon is integrating its Luna cloud gaming service into Prime Video, making Luna games accessible within the Prime membership. The move follows Luna's prior standalone rollout and aims to broaden gaming access by removing hardware barriers. Publications discuss the potential for ads, the impact on traditional consoles, and the ongoing challenges of latency.