Head-worn computer from Apple; launched 2023, evolving AR/VR ecosystem
Apple is set to unveil its iPhone 18 Pro, iPhone 18 Pro Max and a foldable iPhone Ultra at a September event. The company has confirmed the date, and reports suggest pre-orders could begin mid-September as mass production runs into early fall. The foldable Ultra may feature a crease-minimizing display and a side-constructed Touch ID, while the standard iPhone 18 could be delayed to next year.
Snap has unveiled Specs, its consumer AR glasses, priced at $2,195 with a $200 refundable deposit. The device aims to merge AI with real-world computing, featuring EyeConnect for shared experiences and on-device AI. Market reaction remains cautious as investors scrutinize affordability and the competitive hardware landscape.
Micron has reported blockbuster fiscal third-quarter results — $41.46bn revenue and $28.24bn net income — and has forecast roughly $50bn for the current quarter. The results have pushed Micron above a $1tn market value, restarted buying in memory stocks and have sharpened concerns that soaring AI data‑centre demand is forcing consumer electronics makers, including Apple, to prepare price increases.
Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
Inquests have concluded that Claire Lomas's death from injuries sustained in a 2024 microlight crash in Jordan is accidental. The coroner notes no link to risk assessments and says investigations have yielded lessons. Lomas, a fundraising campaigner and Paralympian, was flying for an Apple-commissioned Adventure series when the aircraft crashed after aborting a landing.
Apple has elevated John Ternus to chief executive and Tim Cook has become executive chairman. Ternus has signalled a renewed focus on hardware and product launches as Apple prepares to unveil a foldable iPhone, new Siri AI features and multiple device releases beginning at its Sept. 9 event and continuing into 2027.