Volvo Cars is a Swedish luxury vehicle maker, owned by Geely, pushing into EVs while shaping Europe’s auto shift and EU trade dynamics.
Automakers have announced strategic shifts as Chinese brands and US trade rules upend the sector. Volkswagen has proposed deep job cuts to cut costs, Jaguar Land Rover is adding hybrids and prioritising the US, and the Commerce Department has denied Polestar permission to sell new connected models in the US from 2027, pushing the brand to refocus on Europe.
Major automakers have pulled several electric models and cancelled projects after federal tax credits ended in 2025, while Q2 2026 US EV sales have recovered sequentially to about 247,226 units. Higher fuel prices, state rebates and low‑cost entrants such as Slate, Fiat Topolino and Chinese brands in Europe are reshaping supply, pricing and consumer demand.
Ford and Geely have unveiled a two-thirds/one-third joint venture to build five vehicles at Ford’s Valencia plant in Spain, starting 2028. The deal seeks to reassert Ford’s presence in Europe amid rising Chinese competition, cost pressures, and tightening regulations. Production of the Kuga PHEV will continue; two Geely electric SUVs will be built; a new multi-energy crossover is planned for 2028. The move signals broader global partnerships as U.S. policy tightens access for Chinese firms.