Swedish luxury carmaker and global EV pivot
Automakers have announced strategic shifts as Chinese brands and US trade rules upend the sector. Volkswagen has proposed deep job cuts to cut costs, Jaguar Land Rover is adding hybrids and prioritising the US, and the Commerce Department has denied Polestar permission to sell new connected models in the US from 2027, pushing the brand to refocus on Europe.
Automakers have pulled several electric models from the U.S. market even as quarterly EV sales have risen. Q2 2026 U.S. consumer EV purchases have reached 247,226 vehicles, a sequential rise driven by higher fuel prices, new low-cost entrants and state rebates. Manufacturers and startups are responding with cheaper models, but many legacy brands have cancelled or delayed U.S. EV projects.
Ford and Geely have unveiled a two-thirds/one-third joint venture to build five vehicles at Ford’s Valencia plant in Spain, starting 2028. The deal seeks to reassert Ford’s presence in Europe amid rising Chinese competition, cost pressures, and tightening regulations. Production of the Kuga PHEV will continue; two Geely electric SUVs will be built; a new multi-energy crossover is planned for 2028. The move signals broader global partnerships as U.S. policy tightens access for Chinese firms.