Multinational cinema chain based in London, operating in the UK and select European markets.
The government has introduced a temporary VAT cut from 20% to 5% on children’s meals, cinema and attraction tickets to ease cost-of-living pressures. The measure runs from 25 June to 1 September in England, Wales, Scotland and Northern Ireland, with participating venues including Merlin Entertainments, Odeon, Wetherspoons and Nando’s. Businesses may pass on the savings, and the government says households could save around £20 for a family of four on a day out.