Vuse, the top e-cigarette brand from R.J. Reynolds Vapor Company, sits at the center of the U.S. vaping regulatory debate as regulators weigh product updates and next-gen devices.
British American Tobacco is cutting about 5,500 jobs and outsourcing 3,500 more as it shifts toward vaping, nicotine pouches and digital operations. The company says the savings target is about 600 million pounds annually by 2028, with the US not affected. The cuts come as it faces slower cigarette sales and rising regulatory and tax pressures in various markets.
The FDA has allowed a new version of Juul’s vaping device to be sold for the first time in years, with safeguards and age-verification options. Juul’s leadership points to quitting benefits for some smokers, while regulators warn non-smokers should avoid e-cigarettes.