American eyewear retailer, built on direct-to-consumer sunglasses and prescription glasses
Snap has unveiled Specs, its consumer AR glasses, priced at $2,195 with a $200 refundable deposit. The device aims to merge AI with real-world computing, featuring EyeConnect for shared experiences and on-device AI. Market reaction remains cautious as investors scrutinize affordability and the competitive hardware landscape.
Meta has announced a new line of smart glasses with AI-assisted features, priced at $299 and developed with EssilorLuxottica. The glasses lack Ray-Ban/Oakley branding, and Meta is positioning them as fashion-forward wearables. Competitors like Snap and Google are racing to release their own AI eyewear.