Welsh Fire: Cardiff-based 100-ball cricket franchise representing Glamorgan, Gloucestershire and Somerset in The Hundred
The Hundred has undergone a branding revamp under private ownership, with teams rebranded to IPL-style identities. Attendance has stagnated this season despite record investment, and executives say bold branding is essential to attract new fans while navigating ongoing financial strains and market adjustments.
Moeen Ali has retired from international cricket and is preparing for a coaching career. He is coaching with club and franchise teams while eyeing England duty in the future, saying his ultimate dream is to coach England and that he will gain experience after this winter.