Wildberries is back in the news as Russia tightens mobile internet controls, sparking questions about online shopping amid outages. Founded 2004 by Tatiana Kim; now the region’s largest Russian online retailer.
Since early March 2026, Russia has imposed widespread mobile internet disruptions in Moscow, Saint Petersburg, and Leningrad region, restricting access to government-approved websites. These measures follow drone threat warnings and reflect ongoing wartime controls. Telecom operators report external orders to limit connectivity, with daily restrictions now affecting most regions nationwide.
Joybuy, a China-based retailer, is launching a new UK shopping platform, challenging Amazon and other local retailers. It offers a wide product range, next-day delivery, and plans to expand across Europe, marking a significant move into the UK market after withdrawing from previous acquisition deals.