The Willy Wonka character remains iconic in Roald Dahl’s world, now referenced in Netflix’s global promotions and a Glasgow-based Oompa-Loompa activity driving a new show launch.
Netflix executives describe events as appointment TV and outline a strategy to use global events, NFL rights, and international games to fuel growth. The company is pursuing five NFL games this season and contemplates FIFA World Cup rights while expanding international programming amid a shifting sports and entertainment landscape.