Chinese luxury EV brand under Geely, now part of Zeekr Group
A wave of Chinese automakers is expanding into Europe and the UK, challenging traditional premium brands. Zeekr, BYD and others are pursuing UK launches while major players like Geely, Volvo and Lucid push into premium segments. European and US automakers are restructuring to cope with China’s rising export power and shifting supply chains.
Ford has announced the Fathom, a sub-$30,000 electric pickup built on a new Universal EV Platform. Prototypes will start in early 2027 with deliveries later that year, as Ford pushes a cost-focused, vertically integrated approach to catch up with Chinese competitors and Tesla.
Waymo has expanded its Ojai robotaxi rollout, adding more U.S. markets and plans to accelerate fleet growth. The company is integrating its sixth‑generation self‑driving system with Zeekr’s Ojai platform, aiming to reduce cost and improve safety as deployments accelerate globally.
Ferrari’s first fully electric Luce has sold at Sotheby’s Monterey for $40 million, a record for a new car at auction. Proceeds go to the Ferrari Foundation’s educational programs. The sale follows mixed reception to the EV’s design and Ferrari’s push into electrification.
Genesis unveils the GV90, its first full-size electric SUV, signaling a bold push into premium markets. The Neolun variant with coach doors and a lounge-like cabin showcases high-end features as Genesis outlines its three pillars—luxury, performance and hospitality—while signaling a broader portfolio development.
Chinese regulators have announced recalls affecting more than 4 million vehicles after finding hidden, electronically operated door handles can become difficult to open after severe collisions. Tesla accounts for about 2.98 million cars; Xiaomi, Leapmotor, Xpeng and Geely have also issued recalls. Automakers will add warning labels and push software updates to improve emergency egress and driver monitoring.
Manufacturers have unveiled or trialled several new electric and hybrid family cars. Mercedes-Benz has launched a seven-seat GLB EV in the UK with an 85kWh battery, claimed range up to 379 miles and prices from £46,100. Bentley has previewed its Torcal EV with about 300 miles EPA range and up to 850+ PS calibration; Honda has reintroduced the Prelude as a hybrid coupe and compared it with Toyota's GR86.