Chinese EV brand owned by Geely, focused on premium electric cars.
Automakers have announced strategic shifts as Chinese brands and US trade rules upend the sector. Volkswagen has proposed deep job cuts to cut costs, Jaguar Land Rover is adding hybrids and prioritising the US, and the Commerce Department has denied Polestar permission to sell new connected models in the US from 2027, pushing the brand to refocus on Europe.
Federal and local investigators have opened probes after a Tesla Model 3 drove across a Katy, Texas, lawn and crashed into a home on 19 June, killing 76‑year‑old Martha Avila. The driver, Michael Butler, has been arrested on suspicion of manslaughter and remains jailed on $150,000 bond; the victim’s family has filed a wrongful‑death suit naming Tesla and Butler.
Federal and local probes have produced new findings and warnings about autonomous vehicles. The NTSB has reported that a Tesla driver manually overrode Full Self-Driving before a June crash that killed a 76‑year‑old in Katy, Texas. NHTSA has issued a directive demanding AV developers fix cases where driverless cars enter or block emergency scenes; Waymo and California regulators are under pressure over several incidents.
Waymo has announced the expansion of its driverless robotaxi fleet to four new U.S. cities, starting with employee rides before opening to the public. The Ojai vehicle is introduced as a comfort-focused option, with expansion plans across San Diego, Las Vegas, Tampa, and Denver. The rollout faces regulatory approvals and past safety incidents.
A wave of Chinese automakers is expanding into Europe and the UK, challenging traditional premium brands. Zeekr, BYD and others are pursuing UK launches while major players like Geely, Volvo and Lucid push into premium segments. European and US automakers are restructuring to cope with China’s rising export power and shifting supply chains.
Ford has announced the Fathom, a sub-$30,000 electric pickup built on a new Universal EV Platform. Prototypes will start in early 2027 with deliveries later that year, as Ford pushes a cost-focused, vertically integrated approach to catch up with Chinese competitors and Tesla.