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What is California’s new law on streaming ad volume?
California’s new law mandates that streaming services must ensure that commercial ads do not play louder than the programming itself. Set to take effect in July 2026, this law aligns streaming regulations with existing broadcast rules, aiming to prevent sudden loud ads that can disturb viewers.
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How will this law affect viewers and advertisers?
For viewers, this law means a more comfortable and less disruptive streaming experience, especially for those watching with children or in quiet environments. Advertisers will need to adjust their ad audio levels to comply, which could influence how ads are produced and delivered on streaming platforms.
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Could this law influence streaming policies across the US?
Yes, California’s move could set a precedent for other states and national regulations. As a major hub for streaming companies, California’s policies often influence broader industry standards, potentially leading to nationwide rules on ad volume regulation.
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Why was this law introduced?
The law was inspired by consumer complaints about loud commercials waking infants and disturbing viewers. A specific case involving a parent’s frustration highlighted the need to extend broadcast-style regulations to streaming services, aiming to improve overall viewer comfort.
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Will this law impact streaming services like Netflix and Hulu?
Yes, streaming platforms operating in California will need to ensure their ad volumes are regulated according to the new law. This may involve technical adjustments to how ads are played, but it aims to create a more consistent and pleasant viewing experience.
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When will the law be enforced?
The law is set to take effect in July 2026. Streaming services will need to comply by then, which gives them time to adjust their ad audio levels and ensure they meet the new standards.