What's happened
California has passed a law requiring streaming platforms to ensure commercial audio does not exceed the volume of the programming, effective July 2026. Inspired by complaints about loud ads waking infants, the legislation aligns streaming regulations with existing broadcast rules. It could influence national standards, with California's influence likely to shape future policies.
What's behind the headline?
The new California law marks a significant shift in digital media regulation, extending existing broadcast standards to streaming platforms. This move underscores California's influence in setting industry norms, especially given the state's dominance in streaming service headquarters. The legislation's focus on consumer comfort and sleep hygiene highlights a broader trend of regulatory bodies addressing digital consumer rights. The exemption clause, preventing private lawsuits, suggests a strategic compromise to avoid industry pushback. If successful, this law will likely pressure national and possibly federal regulators to adopt similar standards, creating a more uniform experience across media types. The law also signals a recognition that consumer complaints about audio levels are valid and that regulation can improve user experience without stifling innovation.
What the papers say
The Independent, TechCrunch, and The Guardian all report on California's new law requiring streaming services to regulate commercial ad volume. The Independent emphasizes the law's inspiration from a parent’s complaint and its potential to influence national standards. TechCrunch highlights the legislative process and California's influence on the industry. The Guardian provides context on the existing broadcast regulations and the significance of extending these to streaming platforms. While all sources agree on the law's intent and potential impact, The Guardian offers a more detailed background, whereas TechCrunch focuses on the legislative details. The Independent underscores the consumer-centric motivation behind the law. Together, these perspectives paint a comprehensive picture of California's regulatory shift and its possible ripple effects across the industry.
How we got here
Historically, US broadcast TV has been regulated to prevent loud commercials since 2010 under the CALM Act. Streaming services, largely based in California, have been exempt from these rules, leading to complaints from consumers about sudden volume increases during ads. The new law responds to these concerns and aims to extend regulation to streaming platforms, inspired by a specific case involving a parent and her infant.
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Common question
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What Is California’s New Streaming Ad Volume Law?
California has introduced a new law that requires streaming platforms to keep commercial ad volume in check, matching the volume of the programming. This change aims to improve viewer experience and could set a precedent for national regulations. Curious about how this impacts you, advertisers, and the industry? Keep reading for answers to your top questions.
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