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What is 'Active Listening' technology?
Active Listening technology refers to software that can potentially capture audio from devices, allowing advertisers to target consumers based on their conversations. A recent pitch from Cox Media Group suggests that this technology could be used for real-time intent data collection, raising significant privacy concerns.
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Are major tech companies using this technology?
Despite claims in the Cox Media Group pitch, major tech companies like Google and Meta have denied using Active Listening technology. However, the lack of evidence supporting these claims has left many consumers skeptical about the true extent of surveillance practices.
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How can consumers protect their privacy?
Consumers can take several steps to protect their privacy, including adjusting privacy settings on their devices, using encrypted communication apps, and being cautious about the permissions granted to apps. Regularly reviewing privacy policies and staying informed about technology updates can also help safeguard personal information.
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What are the legal implications of this technology?
The use of Active Listening technology raises legal and ethical questions regarding consent and privacy rights. If devices are capturing conversations without user consent, it could lead to significant legal challenges for companies involved, as well as potential regulatory scrutiny.
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What should I do if I suspect my device is listening?
If you suspect your device is listening to you, consider disabling microphone access for apps that don't require it, and regularly check your device's privacy settings. Additionally, you can reach out to the device manufacturer for guidance on privacy concerns and potential security measures.