The 2026 FIFA World Cup spans the U.S., Canada, and Mexico, with Shakira and Burna Boy’s Dai Dai at the center of a charity-backed soundtrack. This page answers the key questions readers ask about the Dai Dai song’s fund, the event schedule, and the broader cultural and economic impacts you can expect from football’s biggest stage.
Dai Dai is the official World Cup track for 2026, released by Shakira and Burna Boy. All royalties from the track support the FIFA Global Citizen Education Fund, aiming to fund education initiatives globally. Beneficiaries include communities and programs connected to FIFA’s education and youth outreach goals.
The 2026 FIFA World Cup will be hosted across the United States, Canada, and Mexico, running from June 11 to July 19. The host nations will showcase a multi-country venue lineup, culminating in a final halftime show that’s been announced to feature a star-studded lineup.
With games across three nations and a globally popular official song, the World Cup 2026 is expected to boost cross-cultural exchange, amplify music collaborations, and spotlight local arts and entertainment scenes. Expect global viewership, international fan zones, and increased media focus on host-city culture and traditions.
Pre-tournament investments in venues, transportation, and tourism infrastructure are likely to boost local economies in host cities. The event can drive hotel stays, restaurant visits, and retail sales, while also presenting long-term tourism opportunities and potential boosts to hospitality and service sectors.
Beyond the Dai Dai track, FIFA’s education fund, and the stadiums, the World Cup 2026 collaboration features partnerships with artists, sponsors, and local businesses across the three host countries. The event’s outreach includes education programs, cultural events, and fan engagement initiatives tied to the tournament calendar.
Fans can support by streaming Dai Dai and other official World Cup merchandise, attending related events, and engaging with FIFA-backed education initiatives. Proceeds from the track directly support education programs, making fan engagement part of the charitable impact of the tournament.
The World Cup — officially — has an official song. Shakira and Nigerian singer-songwriter Burna Boy have combined to release “Dai Dai,” FIFA said in a statement Friday.