What's happened
As of November 23, 2024, the footwear landscape is shifting dramatically, with sneakers gaining prominence in both casual and formal settings. Traditional shoe sales are declining, while styles like HOKAs and over-the-knee boots are trending, reflecting a broader move towards comfort and versatility in fashion.
Why it matters
What the papers say
According to The Guardian, the trend of 'versneakering' reflects a broader acceptance of sneakers in professional settings, with traditional shoe sales plummeting. Business Insider highlights the resurgence of over-the-knee boots and loafers, indicating a shift towards stylish yet comfortable footwear. The NY Post notes the significant sales growth of HOKA shoes, driven by celebrity endorsements and a focus on comfort. The Independent emphasizes the importance of layering and practical footwear choices as winter approaches, aligning with the overall trend towards versatile fashion.
How we got here
The rise of sneakers in professional settings began around four years ago, coinciding with the COVID-19 pandemic, which altered workplace attire norms. Traditional shoe retailers are struggling as consumer preferences shift towards casual footwear.
Common question
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