Athletic giant blending sports gear with culture and controversy
Nike has reorganized its operations and tech teams as part of a broader turnaround, moving resources to Beaverton and Bengaluru and cutting about 1,400 roles. The company is focusing on core sports, faster product development, and a tighter supply chain, while facing ongoing pressure on sales, especially in Asia. The changes come after prior rounds of layoffs and a shift back toward performance-led footwear and apparel.