What's happened
China's smartphone market saw a 2.3% year-on-year growth in Q3 2024, marking four consecutive quarters of growth. Vivo leads the market, followed by Huawei and Apple, which has seen fluctuating performance amid intense competition and new product launches.
Why it matters
What the papers say
According to the South China Morning Post, the smartphone market in China has shown resilience with a 2.3% growth in Q3 2024, driven by strong performances from local brands like Vivo and Huawei. The report highlights that Apple, despite its recent product launches, has struggled to maintain its market position, falling to sixth place earlier this year. In contrast, IDC reported a 42% increase in Huawei's shipments, showcasing its recovery in the premium segment. The competition is expected to intensify as brands prepare for the Singles' Day shopping festival, with Apple offering discounts to regain market share. This dynamic landscape illustrates the ongoing battle among smartphone manufacturers in one of the world's largest markets.
How we got here
The Chinese smartphone market has been recovering from previous declines, driven by increased domestic consumption and device upgrades. Major brands are launching new models, intensifying competition as they prepare for the holiday shopping season.
More on these topics
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Huawei Technologies Co., Ltd. is a Chinese multinational technology company headquartered in Shenzhen, Guangdong. It designs, develops, and sells telecommunications equipment and consumer electronics.
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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
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Xiaomi Corporation is a Chinese electronics company founded in April 2010 and headquartered in Beijing. Xiaomi makes and invests in smartphones, mobile apps, laptops, bags, earphones, shoes, fitness bands, and many other products.
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Vivo or VIVO may refer to:
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Guangdong Oppo Mobile Telecommunications Corp., Ltd, stylized as oppo, is a Chinese consumer electronics and mobile communications company headquartered in Dongguan, Guangdong.