What's happened
McDonald's is reintroducing the McRib sandwich starting December 3, 2024, as part of a strategy to boost sales following an E. coli outbreak. The chain also plans to launch a new value menu in January 2025 to attract customers.
Why it matters
What the papers say
According to Axios, McDonald's is bringing back the McRib to drive sales after an E. coli outbreak affected its Quarter Pounders. The chain's strategy includes a new value menu launching in January 2025, which aims to attract more customers. Business Insider UK highlights the McRib's fluctuating availability and its significance in McDonald's marketing strategy, noting that the sandwich's return is part of a larger trend among fast-food chains to revive popular items to boost sales.
How we got here
The McRib has a history of limited availability, with its last nationwide release in 2020. The sandwich's return comes after McDonald's faced challenges due to an E. coli outbreak linked to its Quarter Pounders.
Common question
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Why is McDonald's Bringing Back the McRib?
McDonald's is making headlines with the return of the McRib sandwich on December 3, 2024. This move comes as part of a broader strategy to boost sales following recent challenges, including an E. coli outbreak. But what does this mean for customers and the fast-food giant? Here are some common questions and answers about the McRib's comeback and what to expect next.
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What are the latest updates in sports, politics, and fast food?
Stay informed with the latest happenings in sports, politics, and the fast food industry. From thrilling sports events to significant political decisions and exciting menu changes, this page covers the most pressing news stories that are shaping public opinion and trends today.
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