Prime adds Kelsey Plum as broadcaster for WNBA season

What's happened

Prime Video Sports has added Kelsey Plum, the former No. 1 draft pick and WNBA veteran, as a broadcaster for the 2026 season. The deal positions Plum to highlight league storylines and provide player insight as Prime airs 30 regular-season games plus the Commissioner’s Cup and a first-round playoff series from Los Angeles.

What's behind the headline?

Analysis

Prime Video Sports is expanding its WNBA footprint by leveraging active players to deliver insider perspectives that resonate with fans.
Plum’s background, including two Olympic golds and two WNBA titles, provides credibility and storylines that can drive engagement across the 30-game slate and postseason.
The LA studios location aligns with the league’s broadcast footprint, suggesting a centralized approach to production and talent integration.
This move signals a broader trend of player-turned-broadcasters shaping media coverage and fan experience in women’s basketball.

How we got here

The move comes as Prime strengthens its WNBA coverage, building an authentic, player-driven broadcast. Plum’s signing follows recent signings by Prime to feature active players in broadcasting roles, aiming to capitalize on growing media deals and league viewership.

Our analysis

The Independent, AP News report that Kelsey Plum has joined Prime Video Sports as a broadcaster for the WNBA season, with Prime airing 30 regular-season games, the Commissioner’s Cup, and a first-round playoff series. Both outlets note Plum’s historic achievements and her role in highlighting league narratives; the AP piece also mentions Indiana’s Sophie Cunningham in a similar role.

Go deeper

What games or matchups is Plum most likely to anchor for Prime this season?
How might Plum’s perspective influence coverage of marquee WNBA rivalries?