What's happened
At WWDC 2025, Apple executives acknowledged significant delays in the rollout of a revamped Siri, originally promised for late 2024. The company is now focusing on a more advanced version, with a release expected in 2026. Investors reacted negatively, reflecting concerns over Apple's competitive position in AI.
What's behind the headline?
Current State of Apple's AI Development
- Apple is struggling to keep pace with competitors like Google and OpenAI, who are rapidly advancing in AI technology.
- The delay in Siri's overhaul highlights Apple's cautious approach, prioritizing quality over speed, which may alienate users expecting timely innovations.
Investor Sentiment
- The stock market's reaction to the Siri update announcement indicates a lack of confidence in Apple's ability to deliver competitive AI features.
- Analysts have noted that the absence of significant AI advancements at WWDC 2025 could hinder iPhone sales and overall growth.
Future Implications
- Apple's decision to delay the Siri update until 2026 could have long-term consequences, as consumers may turn to competitors for more advanced AI solutions.
- The company must balance its commitment to quality with the need to innovate rapidly in a fast-evolving tech landscape.
What the papers say
According to Business Insider UK, Apple's stock dropped significantly during the WWDC 2025 keynote when Craig Federighi announced that the revamped Siri would not be ready until 2026, indicating investor disappointment. TechCrunch reported that Federighi emphasized the importance of quality over speed, stating, "There’s no need to rush out with the wrong features and the wrong product just to be first." Meanwhile, analysts from UBS expressed skepticism about Apple's ability to drive iPhone demand without a compelling AI feature, labeling the updates as "incremental". The NY Post described the event as subdued compared to previous years, with analysts questioning whether Apple has lost its innovative edge. Overall, the consensus among sources suggests that while Apple is making strides in AI, the delays and cautious approach may hinder its competitive position.
How we got here
Apple's AI ambitions have faced setbacks since the introduction of its Apple Intelligence platform at WWDC 2024. The company initially aimed to launch a more personalized Siri by late 2024, but quality issues have led to repeated delays, prompting a shift in focus to a more robust version.
Go deeper
- What are the main features expected in the new Siri?
- How does Apple's AI strategy compare to its competitors?
- What impact will these delays have on iPhone sales?
Common question
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What are the latest updates on Apple's Siri and its impact on stock value?
Recent developments in technology have sparked significant interest, particularly regarding Apple's Siri and its implications for the company's stock value. As tech giants like Google and Microsoft continue to innovate, Apple's delays in AI enhancements have raised concerns among investors. Below, we explore key questions surrounding these updates and their broader impact on the tech landscape.
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Why is Apple's Siri Update Delayed and What Features Were Expected?
Apple's Siri has been in the spotlight due to ongoing delays in its AI overhaul, first announced at WWDC 2024. As users and investors alike express their concerns, many are left wondering about the expected features and the implications of these delays. Here are some common questions surrounding the situation.
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Why is Apple Delaying the Siri AI Overhaul?
Apple's recent announcement about delaying the overhaul of Siri has raised eyebrows among tech enthusiasts and investors alike. Originally slated for a 2024 release, the new Siri is now expected in 2026. This delay prompts questions about Apple's strategy in the competitive AI landscape and its implications for consumers and investors.
More on these topics
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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
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The United States of America, commonly known as the United States or America, is a country mostly located in central North America, between Canada and Mexico.
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Craig Federighi is Apple's senior vice president of Software Engineering. Federighi oversees the development of iOS, iPadOS, macOS and Apple's common operating system engineering teams.
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Siri is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, and tvOS operating systems. The assistant uses voice queries and a natural-language user interface to answer questions, make recommendations, and perform actions by dele
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Timothy Donald Cook is an American business executive, philanthropist and industrial engineer. Cook is the chief executive officer of Apple Inc., and previously served as the company's chief operating officer under its cofounder Steve Jobs.
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Apple Worldwide Developers Conference is a conference held annually by Apple Inc. The conference is normally held in the San Jose Convention Center in California, but in 2020, WWDC was held online at Apple Park from June 22 to June 26, and in 2021, it wil
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OpenAI is an artificial intelligence research laboratory consisting of the for-profit corporation OpenAI LP and its parent company, the non-profit OpenAI Inc.
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Donald John Trump is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021.