What's happened
As summer approaches, various brands are showcasing their latest swimwear collections, emphasizing inclusivity, comfort, and style. From high-waisted bikinis to one-piece suits, options cater to diverse body types and preferences. Notable brands include Summersalt, Andie, and Cupshe, each offering unique designs and features to enhance the beach experience.
What's behind the headline?
Key Trends in Swimwear for 2025
- Inclusivity: Brands like Andie are leading the charge by offering sizes up to 5XL and redesigning patterns for better fit, addressing common complaints about swimwear shopping.
- Comfort and Functionality: Many swimsuits now feature materials that resist chlorine and UV rays, ensuring durability and comfort during various activities.
- Stylish Designs: From high-waisted bikinis by Cupshe to the timeless one-pieces from Summersalt, the focus is on flattering cuts that enhance confidence.
- Sustainability: Brands are increasingly using recycled materials, reflecting a growing consumer demand for environmentally friendly products.
These trends indicate a shift towards swimwear that not only looks good but also feels good, making it easier for individuals to enjoy their time at the beach or pool.
What the papers say
The NY Post highlights the resurgence of one-piece swimsuits, noting their popularity as a stylish alternative to bikinis. They emphasize the comfort and support offered by brands like Andie and Summersalt, which cater to various body types. Business Insider UK showcases specific products, such as the high-waisted bikinis from Cupshe, which have received positive reviews for their fit and affordability. Meanwhile, The Independent discusses the historical context of swimwear, illustrating how modern designs have evolved from restrictive styles to more liberating options. This diverse coverage underscores the industry's commitment to inclusivity and style, appealing to a broad audience.
How we got here
The swimwear industry has evolved significantly, with brands increasingly focusing on inclusivity and comfort. This shift has led to a wider range of styles and sizes, catering to diverse body types and preferences. Recent collections highlight the importance of both fashion and functionality in swimwear.
Go deeper
- What are the best brands for inclusive swimwear?
- How have swimwear styles changed over the years?
- What materials are popular in swimwear this season?
Common question
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