What's happened
A growing trend of adding ice to beer, wine, and cocktails is gaining popularity among younger drinkers, driven by TikTok trends and premium water marketing. This has sparked debate over tradition, taste, and social judgment, with some experts defending the practice as regional or modern. The trend coincides with record warm UK weather.
What's behind the headline?
The rise of ice in drinks reflects a cultural shift driven by social media and changing consumer preferences. Younger drinkers are challenging traditional notions of drink purity and etiquette, embracing practices once considered unconventional. This trend is amplified by the marketing of premium waters, positioning water as a sophisticated alternative to alcohol. The social shame associated with iced drinks indicates a tension between tradition and modernity, but the regional and historical precedents suggest this is a natural evolution rather than a break from the past. Expect continued growth in this area, with more venues offering curated water menus and innovative drink experiences. The trend will likely influence broader beverage culture, blurring lines between hydration and indulgence.
What the papers say
The Guardian reports that ice in beer is common in tropical regions and in Vietnamese restaurants, where servers replace partially melted ice with new ones, emphasizing practicality over tradition. The article also notes that ice in beer is not universally accepted, with some drinkers preferring traditional methods. The Independent highlights a survey showing that 30% of young UK drinkers prefer lager with ice, and 35% add ice to red wine, despite social stigma. Experts like Merlin Griffiths defend the practice, citing regional customs in France and the potential for red wines to be enjoyed chilled. Sir Tim Martin of Wetherspoon criticizes the trend, viewing it as a loss of tradition. Meanwhile, The Guardian's coverage of premium water menus at La Popote illustrates a broader movement to elevate water as a fashionable, premium beverage, with demand for unique terroirs growing. The articles collectively reveal a cultural shift towards personalized, experiential drinking, challenging old norms and embracing regional and historical precedents.
How we got here
The trend of adding ice to drinks, especially beer and wine, has historical roots in regions like France and Thailand. Recently, TikTok and social media have popularized 'lager on the rocks' and similar practices, especially among younger consumers. This shift is also linked to a broader movement to elevate water as a premium, fashionable beverage, with new markets emerging for specialty waters from sources like the Peak District and Portugal.
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