What's happened
Apple is delaying the launch of its AI features, Apple Intelligence, to October, impacting the iPhone 16 release. Meanwhile, Huawei is set to launch its dual-hinged foldable smartphone, enhancing competition in the foldable market. Both companies are navigating challenges in a rapidly evolving tech landscape.
What's behind the headline?
Apple’s AI Delay
- The postponement of Apple Intelligence could affect iPhone 16 sales.
- Analysts believe the delay allows for a more polished product, aligning with Apple's premium strategy.
Huawei’s Foldable Strategy
- Huawei's upcoming dual-hinged foldable aims to capture consumer interest in innovative designs.
- The company is leveraging its HarmonyOS to differentiate from competitors.
Market Implications
- The competition between Apple and Huawei highlights the importance of innovation in maintaining market share.
- Both companies are adapting to consumer demands for advanced features and unique designs.
What the papers say
According to Business Insider UK, Apple is delaying the rollout of its AI features, which were initially expected alongside the iPhone 16. This decision is seen as a strategic move to ensure quality. Meanwhile, Huawei is making strides in the foldable smartphone market, with plans to launch a dual-hinged device, as reported by the South China Morning Post. This reflects a broader trend of innovation among tech giants as they compete for consumer attention in a saturated market.
How we got here
Apple's AI strategy has been under scrutiny since its WWDC announcement in June, where it introduced Apple Intelligence. Huawei, facing US sanctions, is pivoting towards foldable technology to regain market share. Both companies are responding to increasing competition in the smartphone sector.
Go deeper
- What features will Apple Intelligence include?
- How will Huawei's new foldable compete with existing models?
- What are analysts saying about the smartphone market trends?
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More on these topics
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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
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Apple Intelligence is an artificial intelligence platform developed by Apple Inc. Relying on a combination of on-device and server processing, it was announced on June 10, 2024, at WWDC 2024 as an integration for Apple's iOS 18, iPadOS 18, and macOS Sequo