What's happened
Apple's iPhone 16, featuring new AI capabilities and design enhancements, officially launched today, September 20, 2024. The event saw significant consumer interest, though pre-orders were reportedly lower than last year's iPhone 15. The launch also included new Apple Watch and AirPods models.
Why it matters
What the papers say
According to Business Insider UK, the iPhone 16 launch was marked by significant consumer turnout, with queues forming as early as 4 a.m. However, they noted that pre-orders were down 13% compared to the iPhone 15, attributing this to the delayed rollout of AI features and increased competition in China. The Independent highlighted the new camera control feature and improvements in processing power, while The Scotsman confirmed UK pricing and availability details. This contrast in perspectives illustrates a mix of enthusiasm and caution surrounding the new device's market performance.
How we got here
The iPhone 16 was announced on September 9, 2024, with pre-orders starting shortly after. This launch marks Apple's first major step into AI integration with its devices, although the full features will not be available until October.
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AirPods are wireless Bluetooth earbuds created by Apple. They were first released on December 13, 2016, with a 2nd generation released in 2019 and the premium AirPods Pro released later that year.
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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.