American fast-food hamburger chain rooted in history, now in a growth-driven tech era
A coalition of 25 US states has filed suit in the US Court of International Trade to stop 10–12.5% tariffs that took effect in July on goods from about 60 trading partners. Plaintiffs say the administration has used forced‑labour claims to recreate broad levies courts have already struck down; the White House says the duties are lawful under Section 301.
DoorDash is expanding its use of autonomous tech and drone delivery. A pilot in Phoenix has gig workers loading Dot robots with orders, highlighting the human role in robot-assisted delivery. The company is also rolling out DoorDash Air and revising service fees to better reflect delivery costs, while continuing to rely on Dashers for most daily deliveries.
McDonald’s has reported slower US comparable sales growth in the latest quarter as higher prices squeeze lower-income diners. The chain is restoring digital offers and rolling out targeted loyalty promotions while naming a new US leader to accelerate execution. Global sales rose modestly, with international markets also easing.
Wendy’s has drawn activist interest as Nelson Peltz’s Trian Fund Management contemplates a bid to take the chain private. Shares have climbed amid speculation of new capital backing, though the company is reviewing any proposal with fiduciary care. Analysts note ongoing sales declines and a challenging macro environment for value-focused consumers.
Independent and other outlets report a shift away from AI-driven ordering toward more human interaction in fast-food. Chains are re-emphasizing staff contact, greetings and order accuracy after years of automated expansion.
McDonald’s has unveiled a $8.5 billion, 10-year plan to upgrade stores with more technology, AI-driven operations, new training, and a greater focus on chicken and beverages. Executives say the program will strengthen restaurant economics and improve the customer experience, while managing franchisee costs.
McDonald’s has begun piloting ads from other companies on digital drive-thru boards at about 450 company-owned U.S. locations, aiming to create a high-margin media network and potentially reach $1 billion in revenue. The rollout may expand to franchisees and comes as the chain plans restaurant upgrades and menu enhancements.
McDonald’s has introduced an AI-driven pricing platform to help franchisees estimate customer willingness to pay. Reuters reports it has widened price gaps for the same items across nearby stores, though McDonald’s says the tool offers suggestions, not real-time price setting. Some franchisees say they feel pressured to adopt the system as inflation hits costs.
Starbucks has opened two stores in Urumqi, Xinjiang, drawing sustained criticism from US lawmakers and human-rights groups over the region’s governance and alleged abuses. The openings are part of a broader push into Xinjiang’s tourism-driven economy, drawing mixed reactions from international observers.