Contemporary focus: company apologised after an ad controversy sparked a review of processes following a video by Good Good Golf showing a man shoving a woman for a Callaway driver.
Ads by Good Good Golf and Callaway have been pulled after a 60-second video depicted violence against a woman. Both brands have apologized and pledged to review and strengthen their content-approval processes as the PGA Tour calls for a more inclusive game. The video has sparked widespread backlash across golf media and social platforms.