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China's Smartphone Market Grows Steadily

China's smartphone market saw a 2.3% year-on-year growth in Q3 2024, marking four consecutive quarters of growth. Vivo leads the market, followed by Huawei and Apple, which has seen fluctuating performance amid intense competition and new product launches.

Apple Struggles Amidst Chinese Competition

Apple's sales in Greater China fell slightly in Q4 2024, missing analyst expectations. Despite strong global iPhone demand, competition from local brands like Huawei and Xiaomi poses challenges. The anticipated launch of Apple Intelligence in Chinese is set for April 2025, which may impact future sales.