What's happened
As of January 7, 2025, McDonald's has introduced its McValue menu nationwide, featuring all-day savings and new meal options. This comes amid rising prices in the fast-food industry, as chains compete for customer loyalty with value offerings. The menu includes a 'Buy One, Add One for $1' deal and continues the popular $5 Meal Deal.
Go deeper
Competitive Landscape
- Fast-food chains are increasingly focused on value due to inflation.
- McDonald's aims to retain customers with new pricing strategies.
Menu Innovations
- The McValue menu includes:
- $5 Meal Deal (McChicken or McDouble, Chicken McNuggets, fries, drink)
- 'Buy One, Add One for $1' options across various meal categories.
Customer Engagement
- Collaborations with celebrities like John Cena enhance brand appeal.
- Localized deals aim to attract regional customers.
Future Implications
- Continued focus on affordability may reshape fast-food pricing strategies.
- Success of the McValue menu could influence competitors to adopt similar approaches.
What the papers say
According to the NY Post, McDonald's new McValue menu includes a $5 Meal Deal and a 'Buy One, Add One for $1' offer, aimed at attracting customers amid rising prices. The Independent highlights that the average price of McDonald's items has increased significantly, prompting the need for value-focused offerings. Business Insider UK notes that the introduction of the McValue menu is part of a broader trend in the fast-food industry to address customer concerns over affordability, with chains like Chili's and Applebee's also introducing value meals.
How we got here
The fast-food industry has faced significant price increases, with McDonald's items rising by 40% since 2019. In response, the company has launched the McValue menu to attract customers and improve sales, especially after disappointing quarterly results.
Common question
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What is McDonald's New Value Menu and How Does It Address Inflation?
McDonald's has recently unveiled a new value menu aimed at tackling rising prices and declining customer visits. This significant change reflects broader trends in the fast-food industry as companies adapt to consumer frustrations over costs. Below, we explore the details of this new menu and what it means for customers.
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McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.
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New York is a state in the Northeastern United States. New York was one of the original thirteen colonies that formed the United States. With more than 19 million residents in 2019, it is the fourth-most-populous state.
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John Felix Anthony Cena Jr. is an American professional wrestler, actor, rapper, and television presenter. He is currently signed to the WWE on a part-time deal, is the current host of Are You Smarter Than a Fifth Grader?
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Chili's Grill & Bar is an American casual dining restaurant chain. The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International.
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Applebee's is an American company which develops, franchises, and operates the Applebee's Neighborhood Grill + Bar restaurant chain.